Weekly · for the people who run the system
A free weekly newsletter and community for the people who carry the risk when logistics tech goes live. Forwarders, 3PLs, hauliers and terminals sharing what really happened after the demo, so the next person doesn't have to learn it the hard way.
Free. One email a week. Unsubscribe in one click. Nobody pays to be in it.
Mind the gap
Every platform looks good on a sales call. The real test comes three months in, when the integration is half done, the team is working around the system, and the people who sold it have moved on to the next deal. That's where the money goes, and it's the part nobody writes about.
"It plugs straight in" turns into months of workarounds, spreadsheets and finger-pointing.
One more screen, one more login. Frontline crews end up juggling tools that don't talk to each other.
Decarbonisation tech that looks great in the report but slows throughput and squeezes margin.
Ask a chatbot which TMS to buy and you'll often get last year's marketing back as fact. We tested it.
Every week
Not vendor case studies. Not analyst slides. Real stories from people who've been through go-live, written so you can use them on Monday.
One question to put to any vendor before you sign: show me a customer like us at Day 90. What broke, and what did it take to fix?
A rollout story from the floor. From a forwarder, 3PL, haulier or terminal: what broke, what it took to fix, and what they would do differently. Anonymised when people prefer.
A practical insight on integration, data or adoption you can take straight into work.
The few stories that matter this week for people running logistics tech, read from the user's side.
One quick question each week, with last week's results, so you can see how your peers are handling the same headaches.
A community, not an audience
Someone told you what really happened when their system went live. Day 90 puts those conversations in one place, every week. It works because people share, so the next person doesn't have to find out the hard way.
1 · Share (3 minutes)
A few minutes, no sensitive commercial data. Anonymised before anything is shared.
2 · Get
See how platforms are really performing for operators like you, after go-live.
3 · Pass it on
Every story makes the next buying decision a little less of a gamble.

Why I started Day 90
I started out designing container cranes at Liebherr, and I've spent my career since around ports and logistics technology. The thing that's always struck me: the people who know whether a system really works are the people running it, not the people selling it. They just rarely get the chance to compare notes.
Day 90 is that chance. I write it every week from Fenit, a small port village on the west coast of Ireland, with stories and questions from readers across forwarding, 3PL, haulage and terminals. If you've lived through a rollout, good or bad, I'd love to hear it.
Fair winds and following seas. Derek.
Building logistics tech?
The best vendors want to hear this too. Read along, and see how AI assistants rank your platform against your competitors.
Heads of systems, digital leads and the operations people who live with the result, at forwarders, 3PLs, hauliers, terminals and shippers. If a go-live lands on your desk, it's for you.
Vendors write case studies about the customers they choose. Day 90 hears from operators directly, and vendor payment never buys coverage.
No. The newsletter is free to read. Sharing your own experience (three minutes, anonymised) unlocks the peer benchmarks and helps everyone else.
Nothing. One email a week, and you can unsubscribe in one click.
Free. Weekly. Vendors have demos. Users have Day 90.